Relationships shape us
Explain that attachment is not limited to romantic relationships. It influences how people experience themselves, manage emotion, seek comfort, respond to rejection, and navigate closeness.
Your patterns make sense
This should communicate your nonpathologizing position.
I do not assume that your anxiety, withdrawal, anger, perfectionism, caretaking, or need for reassurance appeared without reason. These responses often began as attempts to protect you, preserve connection, or help you survive emotionally difficult experiences.
Insight is important, but experience changes us
This is central to your work and distinguishes you from purely cognitive therapy.
Many clients come to therapy already understanding their patterns intellectually. Emotionally Focused Therapy helps us go beyond explanation. We work with what is happening emotionally, physically, and relationally in the present moment so that new experiences become possible.
Therapy is collaborative and active
Describe how you track cycles, deepen emotion, facilitate enactments, and support corrective emotional experiences without using too much professional language.
You can include separate sections for:
Individual Therapy
Explain EFIT in accessible language.
Couples Therapy
Explain the negative cycle, attachment needs, and how you work with the relationship rather than identifying one partner as the problem.
Family Therapy
Include this only if you plan to actively market EFFT services. Otherwise, it can remain under Services rather than About.